Write
Words have the power to change perceptions, tell stories and make people feel something. I use them to land the right message, craft stories that stick and write headlines people actually notice.
Favorites
Bringing ‘Rethink the Rink’ to Life
Ask: Reposition Hudl Focus Flex as hockey’s next-gen camera through a multi-channel campaign that connected with coaches and athletes.
My Impact: Led the creative development and execution of Rethink the Rink—a launch spanning video, email, digital ads and paid media. The campaign centered on a hype video that captured hockey’s real intensity through fast cuts, real ice and authentic emotion.
Result: The campaign brought Focus Flex to life as the camera built for hockey, driving awareness and adoption across teams looking for a smarter, faster way to capture the game.
Rethink the Rink Hype Video
We launched Rethink the Rink with a hype video that captured the essence of what makes the Focus Flex camera the ideal camera for hockey teams, using fast cuts, real ice and real intensity.
Directors: Nick Goodwin and Gabe Luedke
Script: Tyler Schuster
Shot by: Gabe Luedke, Trev Hellman and Michael Pritza
Rethink the Rink Digital Ad
Hudl IQ Essentials: Educating Coaches with Data
A series of practical blog posts guiding coaches to get the most from Hudl IQ tools.
The Ask: Highlight all the ways Division I football coaches and support staff can use the Hudl IQ next-gen data and analytics platform to elevate recruitment, game preparation and self-scouting workflows.
My Impact: I was the sole writer for this collection of blog posts.
Result: This blog post series was an essential way to position Hudl IQ as the tool that turns insights into action, helping our audience see its power and ultimately driving adoption.
HUDL FUTURES FORUM: Empowering tomorrow’s stars
An in-person, high school football recruiting event designed to connect elite high school football athletes with industry leaders in recruitment, performance and NIL.
The Ask: Launch the inaugural Hudl Futures Forum, an exclusive event designed to connect elite high school football athletes with industry leaders in recruitment, performance, and NIL. The goal: position Hudl as the central brand empowering the next generation of football talent.
Impact: Led copywriting and content strategy across the campaign—developing messaging for email outreach, landing pages, event materials, and on-site content. Partnered with creative and production teams to shape the event narrative, assist with photo shoots, and ensure every touchpoint helped position Hudl as the premier player in empowering the next generation of football talent.
Result: Delivered a cohesive brand experience that elevated Hudl’s role in the athlete journey—driving RSVPs, strengthening relationships with top prospects, and positioning Hudl as a trusted partner in recruitment and NIL education.
Hudl’s Must-see matchups: de smet high school
An in-depth feature story on De Smet Jesuit’s unforgettable season, where faith, football and the fight against cancer came together under Friday night lights.
The Ask: Show how Hudl can elevate high school sports beyond just scores—by telling stories of purpose, community and values tied to football culture.
Impact: Conceived and crafted a narrative that tied together faith, competition and cause by working with the Hudl Must-See Matchups team to highlight how a local rivalry became a national livestream with emotional depth.
Result: Delivered a feature that pushed Hudl’s voice into more than athletic performance—it showcased the power of sport to unite and uplift community, giving national visibility to De Smet’s cause and reinforcing Hudl’s role as platform for stories that matter.